Tampon Company Overcame Investor Knowledge Gaps and Raised $11.2 Million
As a female originator of LOLA, an investment sponsored
ladylike care brand, the question I got some information about raising money,
what's it like, as two female organizers, to pitch your business to a
prevalence male financial specialist group? I figured it was at last time to
share. Here are three inquiries we got a year ago from to a great degree
accomplished, numerous Ivy-association degree, wedded with-children, best level
financial specialists and CEOs: I see you are offering 18 tampons in a container.
Things being what they are, will that last a lady for 18 periods? Are light
tampons for small vaginas and super tampons for extensive vaginas? When you use
a pad, does the sticky part stick to vaginas or clothing?
When you quit crying, please comprehend that these were
some of our best gatherings in 2016. These inquiries show that the general
populations we're meeting are agreeable and locked in. For us, the most
critical part of interfacing with a male financial specialist is tossing sense
of self and unthinkable out the window and setting up fundamental comprehension
before we get into the pitch.
I took in this from individual experience. One time, I
exited a book about tampons on my wardrobe and went to work. That night, I
returned home and strolled in on my better half eating up the book. I'm talking
entryway shut, glasses on, pen close by, studious learning time. This was
educational for me. Rather than taking a "poor me" way to deal with
"spending" a large portion of the meeting teaching, we are fortunate
that not at all like most organizers, we get the chance to outline the gauge
data. We begin with a clear slate (that, as a rule, additionally breaks the
ice). This is preferred standpoint number two.
When we understood that fundamental comprehension about
ladies' periods was an essential to a decent pitch and, above all, to raising
capital, we benefited what in any way originators would do. We made a rundown
of each period-related question that has come up no less than twelve
circumstances and encircled an answer.
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